In the Crossing Experience, visitors can immerse themselves in a virtual recreation of the car company’s brand experience gallery. This digital space features lifelike 3D models of the brand new cars, offering a detailed look at these cutting-edge vehicles.

Guests can interact with the virtual cars, including stepping into the driver’s seat for a closer experience. The second floor of this multi-level dealership houses a charming coffee shop, where visitors can enjoy branded lattes—a thoughtful and delightful addition to the experience. In addition to the Crossing experience, the car company has introduced a second virtual destination in VRChat (Driving Island). This immersive environment lets users step into the driver’s seat of the car on a scenic tour of a picturesque island. While you can’t control the vehicle directly, the automatic drive gives you the chance to enjoy the car’s detailed interior and take in the stunning surroundings. This innovative use of VR demonstrates the car company’s forward-thinking approach to customer engagement. Previously, the brand experience gallery was accessible only to visitors in specific region. Now, anyone from around the world can explore the company’s new electric mini-vehicles in a dynamic and interactive way, bridging the gap between innovation and accessibility.

As the metaverse gains traction, more companies are expected to explore Web3 technologies to engage with potential customers in fresh and innovative ways. By integrating VR into its marketing strategy, the car company has positioned itself ahead of many competitors in the automotive industry, demonstrating its commitment to innovation and future-forward thinking.