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Posted On: 06 June 2024 Posted By: Pratik Gour

BEAUTY CAMPAIGNS ANALYSIS

We are showing this analysis on posts of 2 campaigns

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1. Best days to post on Instagram for Beauty influencer

Timing your posts as a beauty influencer on Instagram can significantly boost your engagement and reach. The best days to post are generally Wednesday and Thursday, with peak times between 10 AM and 3 PM. These mid-week slots capture the audience when they are most active and engaged, likely seeking inspiration during their lunch breaks or winding down in the afternoon. Weekends can also be effective, particularly Saturday mornings, as followers have more leisure time to browse and interact. By strategically posting during these prime times, beauty influencers can maximize visibility, connect with a broader audience, and enhance their overall impact on the platform. Remember, consistency and quality content are key to sustaining your growth and influence on Instagram.

2. Worst days to post on Instagram for Beauty influencers:

Timing your posts as a beauty influencer on Instagram is crucial for maximizing engagement, but it's equally important to avoid the worst days for posting. Mondays and Sundays typically see lower interaction rates, with Mondays being particularly challenging as followers are busy starting their week and have less time for social media. Sundays, often reserved for family and personal time, also see reduced activity. Additionally, late nights are less effective, as most users are offline. To ensure your content gets the attention it deserves, avoid posting on these days and times. Instead, focus on mid-week and mid-day slots when your audience is more active and engaged, ensuring your beauty tips and inspiration reach the widest possible audience.

I. Avg engagement rate by Time period

Understanding the average engagement rate by time period is essential for optimizing your Instagram strategy as a beauty influencer. Generally, posts made between 10 AM and 3 PM during weekdays see the highest engagement, with peak activity occurring around lunchtime and early afternoon. These periods align with when users take breaks and are more likely to browse social media. Early mornings and evenings, particularly around 7 PM to 9 PM, also show good engagement as people start and end their days. However, posting late at night or very early in the morning usually results in lower interaction rates. By analyzing and leveraging these time periods, beauty influencers can strategically post their content to maximize reach and engagement, ensuring their audience remains captivated and active.

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1. Best time period to post on Instagram for Beauty influencer

For beauty influencers aiming to maximize their reach and engagement on Instagram, posting at the right time is crucial. The best time periods to post are typically mid-week, from Wednesday to Friday, between 10 AM and 3 PM. These hours capture users during their breaks, when they are more likely to scroll through their feeds and interact with content. Additionally, evenings between 7 PM and 9 PM are effective as people wind down and spend time on social media. Saturdays can also be beneficial, especially in the morning, when followers have more leisure time. By targeting these optimal time periods, beauty influencers can enhance their visibility, foster greater engagement, and build a stronger, more interactive community on Instagram.

2. Worst time period to post on Instagram for Beauty influencers:

For beauty influencers seeking to optimize their Instagram presence, avoiding the worst time periods for posting is just as important as knowing the best times. Generally, posting late at night between 10 PM and 6 AM results in lower engagement, as most users are offline and asleep. Early mornings on weekdays, from 6 AM to 9 AM, also tend to see minimal interaction as followers are busy starting their day. Additionally, Sunday afternoons and evenings can be less effective, with many people focusing on personal time and preparing for the week ahead. By steering clear of these low-engagement periods, beauty influencers can ensure their posts reach a more active audience, leading to higher visibility and better overall performance on the platform.

II. Avg engagement rate by Time period and day (in %)

Understanding the average engagement rate by time period and day is crucial for beauty influencers looking to maximize their impact on Instagram. Typically, engagement rates peak mid-week, particularly on Wednesdays and Thursdays, with percentages ranging from 5% to 7% between 10 AM and 3 PM. These are the optimal hours when users are most active and likely to interact with content. Evenings from 7 PM to 9 PM also show high engagement, around 6%, as followers unwind and spend more time on social media. Conversely, weekends, especially Sunday afternoons, tend to see a drop in engagement, typically ranging from 3% to 4%, as users focus on personal activities. By strategically scheduling posts during these peak engagement times, beauty influencers can increase their visibility, foster deeper connections with their audience, and improve overall engagement on Instagram.

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III. Week vs Likes

Understanding the average engagement rate by time period and day is crucial for beauty influencers looking to maximize their impact on Instagram. Typically, engagement rates peak mid-week, particularly on Wednesdays and Thursdays, with percentages ranging from 5% to 7% between 10 AM and 3 PM. These are the optimal hours when users are most active and likely to interact with content. Evenings from 7 PM to 9 PM also show high engagement, around 6%, as followers unwind and spend more time on social media. Conversely, weekends, especially Sunday afternoons, tend to see a drop in engagement, typically ranging from 3% to 4%, as users focus on personal activities. By strategically scheduling posts during these peak engagement times, beauty influencers can increase their visibility, foster deeper connections with their audience, and improve overall engagement on Instagram.

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1. Best week of month to post on Instagram Beauty influencer

Determining the best week of the month to post on Instagram as a beauty influencer can significantly enhance engagement and reach. Generally, the second week of the month tends to be the optimal time for posting. During this period, followers have typically received their paychecks, which often results in increased spending and interest in beauty products and trends. Additionally, people are generally more active and engaged during this time, as they have settled into the month and are looking for inspiration and entertainment. By strategically planning posts around the second week, beauty influencers can maximize visibility, connect with a broader audience, and boost their overall impact on the platform, ensuring their content is seen and appreciated by the right audience at the right time.

2. Worst week of month on Instagram for Beauty influencers:

Identifying the worst week of the month for beauty influencers to post on Instagram is crucial for optimizing engagement and reach. Generally, the last week of the month tends to be the least favorable. This period often sees a decrease in engagement as users may be more cautious with spending and are focused on managing their finances before the next paycheck. Additionally, there might be a dip in social media activity as people wind down and prepare for the upcoming month. Beauty influencers should be mindful of these trends and adjust their posting schedules accordingly. By avoiding the last week of the month and focusing on more active periods, influencers can ensure their content resonates with their audience and maintains consistent engagement throughout the month.

IV. Week vs Views

Analyzing the correlation between the day of the week and views on Instagram is crucial for beauty influencers aiming to optimize their content strategy. Generally, posts made mid-week, especially on Wednesdays and Thursdays, tend to garner the highest views. These days coincide with peak user engagement, as followers are actively seeking inspiration and entertainment. Mondays and weekends typically show a decrease in views, likely due to users focusing on starting their week or enjoying leisure time. By strategically scheduling posts during peak viewing times, beauty influencers can maximize their reach, ensuring their content is seen by a larger audience and driving higher engagement on the platform.

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1. Best week of month to post on Instagram for Beauty influencer (for views)

The best week of the month for beauty influencers to post on Instagram, especially for maximizing views, is typically the second week. During this period, followers are often most active and engaged, having just received their paychecks. This results in increased spending and interest in beauty products and trends. Additionally, people are more likely to be online and browsing for inspiration and new content. By strategically posting during the second week, beauty influencers can optimize their reach, ensuring their posts receive higher views and engagement, thereby maximizing their impact and visibility on the platform.

2. Worst week of month to post on Instagram for Beauty influencers (for views):

The worst week of the month for beauty influencers to post on Instagram, especially for maximizing views, is typically the last week. During this time, engagement tends to decrease as users may be more cautious with spending and less active on social media. People often focus on budgeting and preparing for the upcoming month, resulting in fewer views and interactions on posts. Beauty influencers should avoid scheduling content during this period to maintain consistent engagement and ensure their posts reach a broader audience during more active weeks of the month, when followers are more likely to be online and engaged.

V. Monthwise weekly views analysis

Analyzing monthwise weekly views is crucial for beauty influencers to understand their audience's engagement patterns on Instagram. Typically, views follow a consistent trend throughout the month, with peaks observed around the second and third weeks. During these periods, followers are more engaged, likely due to increased disposable income and a focus on self-care and beauty. Conversely, the first and last weeks of the month tend to see lower views, possibly influenced by financial constraints or planning for the month ahead. By leveraging this analysis, influencers can strategically plan their content to maximize views and maintain steady engagement throughout the month.

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